Social Media

Is social media right for everyone or every organization?  Is social media, in itself, a message to stakeholders or is it just another communications tool?  Finally, if one is to engage in social media for their organization, what should they expect and how much time and money should be dedicated?
 

As is the case with most questions of this nature, the answer depends on the organization.  Avinash Kaushi, Analytics Evangelist at Google  says“Social media is like teen sex.  Everyone wants to do it. Nobody knows how. When it’s done there is surprise it’s not better.”

While this may describe the experience – the question remains is social media for you and your organization?



First some facts;



3 OUT OF 4  NORTH AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008


2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS.

Nielsen, Global Faces & Networked Places, 2009


VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.

Nielsen, Global Faces & Networked Places, 2009
TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET  RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME.

Nielsen, Global Faces & Networked Places, 2009

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008

 

 

The facts do speak volumes.  If your organization has key stakeholders (hint – every organization does) then they are using social media in some way.

So with these facts you would figure that I would strongly recommend that all companies embrace social media….

Not so fast.

Unless you’re prepared to use the medium the way it was intended then stay the hell out.

Funny thing, but if you start to talk in social media people also expect you to listen.

Social media for social media’s sake won’t fly.  It’s like social responsibility for good PR – it just doesn’t work and stakeholders will call you out on it.

So what do you need to do?
1)Define your companies social media strategy (remember hope is not a strategy)
2)Stop thinking campaigns and start thinking conversations
3)Be prepared to give up control for maximum benefit
4)Ask for help
5)Don’t think social media will solve everything.

Let's talk.  We can help.